RESUME

Overview and Objectives:

I am an award winning graphic designer with extensive experience building brand identity campaigns and creating print and packaging for corporate, academic, pharmaceutical, financial services and non-profit clients.


Experience 

Genzyme Corporation 2008 – Present > Senior Graphic Designer
Responsible for the visual identity for the Genetics Division; redesigning all marketing print communcation for the reproductive, oncology and managed care franchises. Design solutions include materials for product launches, print campaigns, direct-mail and tradeshows.

Staples Corporation 2007 – 2008 > Contract Graphic Designer
Create print graphic design solutions to support marketing communication programs for Staples Contract Division. Focused exclusively on the office products and business services needs of medium to large-sized companies.

Diane Wasserman Design 1995 – Present
Develop graphic design solutions to support marketing communication programs for consumer, higher education, not-for-profit and business clients. Graphic design solutions include direct mail, print collateral, advertising, brand identity, packaging and web.

Polaroid Corporation 1987 – 1995 > Senior Art Director
As Senior Art Director, my responsibilities included art direction and graphic design in the conceptual development and creation of worldwide communications for Polaroid’s consumer and professional imaging product lines. This involved the creative development of numerous campaigns, product launches, new and redesigned product line packaging. I also supervised and hired freelance support teams.

Eastern Exclusives, Inc. 1985 – 1987 > Senior Art Director
Responsible for the graphic development and execution of Direct Response campaigns for the Business Retention and New Service launches of AT&T.

Saatchi & Saatchi Compton, Inc. 1983 – 1984 > Senior Art Director, NY Office
Designed marketing materials for four major divisions of IBM: National Marketing Division, Customer Service Division, Entry Systems Division, and Direct Response Marketing.

Hill & Knowlton, Inc. 1979 – 1983 > Senior Art Director, NY Office
Designed annual reports and corporate communications.

Design Awards: Professional awards: Art Directors Club of Boston, AIGA – Best of New England, American Corporate Identity, American Graphic Design Award, Logos 2000, National Paper Box & Packaging Association, Type Directors Club

Education: Rochester Institute of Technology, BFA, Communication Design with honors

Software Skills: MAC and PC Platforms: Adobe CS4 (InDesign, Adobe Illustrator, Adobe Photoshop), QuarkXPress, Dream Weaver, Adobe Acrobat, Microsoft Office, and Power Point.

References: Available upon request.

 

Specialties
Advertising
Consumer
Corporate
Direct Marketing
Education
Electronics
Fashion
Financial
Food
Health Care/RX
High Tech
Medical
Packaging
Retail
  Client/Project List
Abbott Laboratories
Beneficial Financial Group
Bose
Clark University
C. R. Bard
Framingham State College
Giga Information Group
Network World
Polaroid Corporation
Staples
Wayside Youth and Family Service
Worcester Polytechnic Institute
Genzyme Corporation
  Memberships
AIGA
  Awards
Art Directors Club of Boston
AIGA – Best of New England
American Corporate Identity
American Graphic Design Award
Logos 2000
National Paper Box & Packaging Association
Type Directors Club